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Miami Heat City Edition
Brand Animation

3D design,  Animation.

The Miami Heat have successfully launched many city edition campaigns through the years. I’ve been lucky to participate in this huge mission multiple times, with a highly talented team of professionals. I was tasked to contribute to the overall style, 3D design, and animation for numerous projects. Here are some examples of work produced for games promos, logo animations, transitions and complementary designs.

Games promo animations

Explorations

In the pre-production phase of the project, we explored different compositions with the bright colors featured in the campaign brand. The theme is a homage to the sunny city of Miami.

These compositions later inspired idea to mix 2D and 3D graphics.

Transitions

This is a reel showing the transition animations that were used in the intro video for the Miami Heat's 2019 starting lineup. That piece won a Clio award in 2019, which was a significant achievement for our design team, having competed with some of the best in the industry.

Reel containing transitions made for the team's intro video.

Designs

The elements below were used in social media promotional materials, as well as team matchups for games promos, and video titles for game intros.

Logo and title animations

Animation and elements from package

Title animations and elements from package

Client: Miami Heat
Art Director: Manuel Fabian
Designers: Pedro Alvarez, Saul Cuevas
Animator: Pedro Alvarez

CG Designer: Pedro Alvarez
Producer: Yoana Barciela
 

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©2020 by Pedro Alvarez

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